The two ways I work with clients

Eunice Adebiyi sitting on a white chair with legs raised and crossed, holding a Vogue magazine in front of their face, wearing black heels and a tan coat.

When you need the market to understand what you’re building

This is for people building something new, or evolving something that already exists, who know clarity is the thing holding everything else back.You might be here if:

  • People are interested in what you’re doing, but they don’t fully understand it yet.

  • You find yourself explaining too much for people to “get it”.

  • Your messaging changes depending on who you’re talking to.

  • You’re about to invest in visibility, content, or a launch and don’t want to amplify the wrong story.

At this stage, the issue isn’t effort or ambition.

It’s that the market can’t clearly place what you do yet and when the market can’t place you, it can’t pay you.

  • Choose this if you are:

    • Launching a new product, offer, or consultancy

    • Repositioning what you already do

    • Preparing to show up more publicly (website, LinkedIn, press, investors)

    • Feeling that “this makes sense in my head, but not outside of it”

  • This work is about getting the fundamentals right before you build further.

    Specifically:

    • Defining what you are actually selling in market terms (not internal language)

    • Clarifying the category you belong in so you stop being misinterpreted

    • Tightening your core narrative so it holds across conversations, content, and key touchpoints

    • Removing language that creates curiosity but not conviction

    The outcome is not more words.

    The outcome is language the market understands quickly and confidently.

Get clarity on what I’m building

Ongoing advisory when the decisions start to matter

This is for founders and consultants who are already building momentum, and where the decisions now carry real commercial, reputational, and strategic weight.You might be here if:

  • You’re balancing vision and emotion with the need for commercial traction.

  • You’re building presence or community before a product or offer fully exists.

  • You’re preparing for investor conversations or higher-stakes positioning.

• You don’t need execution you need judgement.

This is the work people come to when they don’t want to make decisions in isolation anymore.

  • Choose this if you are:

    • A pre-product or early-stage founder preparing for market or investors

    • A consultant moving into premium positioning or pricing

    • A business owner making decisions that are difficult to undo later

    At this stage, the cost of getting it wrong isn’t just time or money it’s momentum, credibility, and trust.

  • This advisory is about pressure-testing thinking as things evolve.

    That includes:

    • Challenging assumptions before they harden into strategy

    • Making sure emotional vision is anchored to commercial reality

    • Identifying what actually needs deciding now and what doesn’t

    • Ensuring your narrative, positioning, and direction stay coherent as you grow

    The value here isn’t answers.

    It’s having the right questions asked at the right moment.

Get clarity on what I’m building