Over the last 15 years, I’ve sold in some of the most emotionally complex environments - across the UK and Middle East - inside luxury fashion, real estate, and founder-led industries.

The throughline has always been the same:

Real conversion happens in the moments most people overlook.

Selling has never been about persuasion. It’s about perception, emotional timing, and the cues that build trust long before a decision is made.

I started this work because most sales strategies haven’t caught up with how people actually buy - especially when what you’re selling is high-touch, identity-led, or emotionally invested.

What I bring is clarity, emotional fluency, and tools that reflect the kind of selling that works now.

Whether I’m supporting a founder through a launch, training a boutique sales team, or speaking on modern buyer behaviour - the goal is the same:

To help people sell the way they think.

With more depth. More intelligence.

And a lot less noise.