I run a boutique sales consultancy focused on emotional conversion, helping solo experts, creatives, consultants, and brand leaders in the premium and luxury space sell four- and five-figure offers with more intelligence, fluency, and trust.

Over the last 15 years, I’ve worked across the UK and Middle East in luxury fashion, real estate, and founder-led industries, selling everything from £40K lingerie to multi–six-figure rental agreements in luxury real estate.

The thread through it all?

Real conversion happens before the decision, in perception, timing, and the cues that make someone feel certain.

I started this work because most sales strategies haven’t caught up with how high-spend buyers actually decide, especially when the offer is high-value, personal, or emotionally led.

Whether I’m guiding a founder through a reposition, training a luxury sales team, or advising on behind-the-scenes sales strategy, the goal is always the same: to help you sell the way your clients actually decide, with clarity, depth, and none of the noise.