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You're Not Struggling With Positioning. You're Struggling With Tier Placement.
Premium consultants and founders hire me when they're capable of top-tier work but the market has placed them mid-tier and expensive positioning decisions are about to lock in the wrong perception permanently.
The difference between a £3k consultant and a £30k consultant isn't capability. It's tier placement.
Most positioning problems aren't about what you do, they're about where buyers have placed you in their mental hierarchy. Once you're grouped with cheaper alternatives, you're competing on price whether you like it or not.
I use my Commercial Alignment Operating System™ to diagnose where markets are mis-placing capable professionals, identify what signals are controlling that placement, and fix it before visibility, pricing, or growth investments amplify the wrong perception.
The market doesn't read your intentions, darling. It reads your signals.
The Mis-Tiering Patterns I Fix
I work with a small number of consultants and founders who are experiencing one of these placement problems:
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You're called when systems have already broken down, not when strategy is being designed. The market sees you as crisis support instead of strategic advisor. Your work feels draining because you're managing damage instead of shaping decisions.
Example: Marketing strategists brought in to fix failed campaigns instead of designing growth architecture
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Conversations stall at pricing because buyers are comparing you to commoditized options. You're over-explaining to justify premium fees when your signals should make higher pricing obvious to the right buyers.
Example: Innovation consultants compared to design thinking workshops instead of strategic transformation partners
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You have strategic depth but buyers place you in operational roles. Your expertise gets diluted into task completion instead of concentrated into high-level decision-making.
Example: Digital transformation experts hired to manage software rollouts instead of organizational change strategy
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Your value is rooted in access, pattern recognition, and judgment calls that are hard to articulate. The market can't price what it can't see or easily categorize.
Example: Board advisors monetizing decades of governance experience and network access
You're capable but competing in the wrong tier because signals are placing you with alternatives you shouldn't be compared to.
If this sounds familiar, we should talk.
— Yvette Boateng, Storytelling strategist & coach - LinkedIn
“I was being compared to junior coaches when I belonged in the advisory tier. Eunice diagnosed where the market had mis-placed me and fixed the signals. Within a few months, I moved from £500 projects to high four figure retainers with buyers who understood my value immediately."
Here’s where you might be right now.
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You have real capability, but the market has placed you in the wrong tier. You're being compared to cheaper alternatives when you should be grouped with premium peers. The over-explaining isn't a messaging problem - it's a signal problem. Your pricing, language, and proof are training buyers to see you as mid-tier when your work belongs at the premium level.
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You're about to invest in visibility, launch something significant, or step into higher-stakes conversations with investors or premium buyers. Once these positioning decisions go live, they're expensive to undo. You need to ensure the signals you're sending place you in the right tier before that placement gets locked in by market exposure and competitive dynamics.
Hi, I’m Eunice.
This is the face of a woman who stands on business.
Fifteen years in high-stakes sales taught me how money really moves and why most ideas fail.
If you want to compete where you belong instead of where you've accidentally been placed, you want my judgement in the room.
I work with a small number of clients at a time because tier calibration and commercial repositioning require sustained attention, not quick fixes.