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I Make Sure What You’re Building Is Something People Actually pay For.
If it’s not leading someone to put their hand in their pocket - customer or investor - it’s vibes, not strategy.
I work with founders, consultants and experts to turn vision into something the market actually understands, values, and is willing to pay for, before time, money, or credibility are wasted.
The market should be able to place you and pay you instantly.
You're here because you want the outcome. Sales. Traction.
The market understanding what you do without you having to explain it ten different ways.
Most people who come to me are in one of these moments:
Building something new and the explanation keeps getting longer instead of sharper.
Already doing the work but it only makes sense when they're in the room explaining it.
About to commit to something big and they know it'll be expensive to undo if it's wrong.
Here's what sits underneath all of that:
When you're inside your business, it's hard to hear what the market is actually hearing.
You speak from the inside out what you do, what you believe, what you've built.
But the market is listening for something else:
What category to put you in. What problem you solve now. And why you're the right person to pay.
When that isn't immediately clear?
The market hesitates. Misplaces you. Or moves on.
Who I’m working with
A pre-product femtech startup preparing for investor conversations
A consultant refining a premium value proposition ahead of launch
A founder repositioning an offer before a significant pricing shift
A membership business pressure-testing its next phase before scale
— Yvette Boateng, Storytelling strategist & coach - LinkedIn
“I’d been doing the work, but I didn’t have the language for it. Working with Eunice helped me articulate my value clearly and confidently, without over-explaining. Almost immediately, sales conversations felt different. People understood what I did, the pricing held, and past leads re-engaged. The clarity changed everything.”
Here’s where you might be right now.
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You’re creating a product, an offer, or a consultancy, but people don’t fully “get it” yet.
You’re explaining too much, the message keeps shifting, or interest isn’t turning into real traction.
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You’re showing up more, attracting attention, or preparing for investors or bigger opportunities, and you need your message, direction, and decisions to hold up externally.
Hi, I’m Eunice.
This is the face of a woman who stands on business.
Fifteen years in high-stakes sales taught me how money really moves and why most ideas fail.
If you want your business to be the obvious choice in an oversaturated market, you want my judgement in the room.
I work with a small number of clients at a time.
If you’d like to explore working together, share a bit about what you’re creating.