The Premium Buyer Spectrum™

How high-spend clients really decide.

The Premium Buyer Spectrum™ is my lens for decoding how buyers at every level, from aspirational to high net worth, make four- and five-figure decisions.

Built from 15 years in high-touch sales and informed by insights from leading market intelligence sources including Bain & Company, McKinsey & Company, and Harvard Business Review, this guide is where lived experience meets market research.

See where your buyers really are - and how they decide.

It’s not a formula. It’s a way to see your market more clearly, so you can sell in a way that meets your buyer where they actually are.

If you don’t know which buyer tier you’re selling to, or you’re misreading the one you have, you’re leaving sales on the table. This guide shows you the map. Working together is how you’ll navigate it.